Susan Lennon MSW, LCSW Content Strategist
Communications Consultant
Specializing in Thought Leadership and B2B/B2C Marketing Communications


About Susan T. Lennon

With more than two decades of health care and writing experience, Susan T. Lennon knows how to help you meet your copy challenges. Whether you need to convey complex health and medical information in a conversational style, delve into a specific disease and explain it to a non-technical audience, market your practice or product to potential clients or come up with a letter that clarifies a new policy, Susan delivers the goods.

When you commission a writing project, you want more than just a great writer. You want someone who represents you and your company in the best light – to sources, clients and readers. Someone who makes you look good and gets the job done right. Someone who understands that you serve many masters: your team, your client, your audience, your boss.

Susan can do all that. She started her career in direct care, providing therapeutic social work services at United Technologies EAP, Mount Sinai Hospital, The Institute of Living and the Combined Hospitals Alcoholism Program in Hartford, Connecticut. This hands-on clinical experience imparts instant credibility with medical experts. She speaks their language and understands their pressures.

Working as a counselor and therapist sharpened her listening and interviewing skills, so she readily establishes rapport with sources. You won’t have to wonder if the information she gets is thorough. And although she no longer practices, she maintains her Connecticut state license, so you won’t have to worry about your data being dated.

Her experience also gave her a wide-ranging knowledge of health, mental health and medicine. You won’t have to wait for her to come up the medical learning curve.

Susan’s second career took her to a national health care insurance company. At Aetna, she held supervisory, team and staff positions in Product Communications, Provider Network Operations and Utilization Management. Her corporate background means that when you hire her to write a brochure, you won’t have to explain about the meetings, the levels of review, the jargon. She gets all that. She makes life easier for you while working on your project.

In 1996, Susan realized that many companies struggle to find talented writers who also possess clinical, business and communications skills. To fill the gap, she started her own freelance writing and consulting business – To the Point.

Her corporate and non-profit clients have included:

  • Aetna, Inc.
  • American International Group (AIG)
  • Axis I Psychotherapy Group
  • Children's Center of Hamden
  • ConnectiCOSH, Inc.
  • Connecticut Council of Family Service Agencies
  • Connecticut Positive Action Council
  • Corporate Health Services
  • Custom Communications
  • CT Department of Public Health
  • FROST'D (Foundation for Research on Sexually Transmitted Diseases, Inc.)
  • Insurance Staffing Group
  • Intercommunity Mental Health Group
  • MedUpdate/Lionheart Ventures, LLC
  • Mercer Management Consulting, Inc.
  • New York Academy of Medicine
  • St. Luke's Roosevelt Hospital Center
  • TimeSavers, Inc.
  • Youth Continuum, Inc.

In 2004, Susan added editorial writing to her mix. Her non-fiction credits include: Newsweek's My Turn, The Washington Post Styles section, USA WEEKEND Magazine, where, as one of only two freelance Health Brief writers, she was a frequent contributor; Prevention, Health Magazine, Weekly Reader's Current Health-1, The Writer and more. Personal narratives have appeared in: Cat Women: Female Writers on their Feline Friends (Seal Press, 2007) and Woman's Best Friend: Woman Writers on their Dogs (Seal Press, 2006). A satisfied editor selected one of her queries for inclusion in The Renegade Writer's Query Letters that Rock (Marion Street Press, 2006).

A member of the American Society of Journalists and Authors, Susan has a second-degree Black Belt in Tae Kwon Do. She holds a Bachelor's degree from Holy Cross College in Worcester, Massachusetts and a Master's degree in Social Work from the University of Connecticut. She is licensed by the State of CT in clinical practice (CT Lic. # 003013).

Susan lives in Hartford, CT.

View Susan T. Lennon's profile on LinkedIn

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